Marketing communication and brand strategy

 Must read ALL four papers BEFORE writing this paper!!

Assignment Steps/Format

Develop a minimum 900-word branding strategy and marketing communication plan in Microsoft® Word.

This document should address Item a and d of the Situational Analysis and three other elements of the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).

You should select and describe each one of the selected five elements for the domestic market and then describe the same selected elements for the foreign market – if the elements are the same, you should explain why they are the same.

The selected company is the Week One researched Company; the product/service were selected in Week Two.

The five elements you select should only come from the options provided below.

  • Situational Analysis (choose a and d)

               a. Vision, Mission, Strategic objectives, Values (Domestic and Foreign in separate sub-headings)
               b.  Strengths/Weaknesses
               c. Competitor’s Strengths/Weaknesses
               d,. Market Segments (Domestic and Foreign in separate sub-headings)

  • Product, Place/Distribution, Promotion, and Price Strategies (choose any three topics posted below) –
    1. Creating a Brand Image (Domestic and Foreign in separate sub-headings)
    2. Maintaining Brand Image (Domestic and Foreign in separate sub-headings)
    3. Branding Concerns (Domestic and Foreign in separate sub-headings)
    4. Promotion/Integrated Marketing Communication (Domestic and Foreign in separate sub-headings)
    5. Advertising Strategy/Objectives (Domestic and Foreign in separate sub-headings)
    6. Push and Pull (Domestic and Foreign in separate sub-headings)
    7. Media Strategy (Domestic and Foreign in separate sub-headings)
    8. Advertising Execution (Domestic and Foreign in separate sub-headings)
    9. Public Relations/Strategies (Domestic and Foreign in separate sub-headings)

PLUS: >>> You must include a measurement of customer loyalty and retention in your strategy document (Domestic and Foreign in separate sub-headings)

Please, make sure that your paper contains 6 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more