The Environmental Analysis presents information regarding the organization’s current situation with respect to the marketing environment, the current target market or markets, and the firm’s current marketing objectives and performance.
(See Sample Marketing Plan for example) attached
Think about your area. What is a business that is missing? What threats or opportunities would your business have to succeed in your area. For example, you live in a small town and there isn’t a coffee shop. Would a coffee shop be successful in this environment? What would you need to consider about the environment before you opened a coffee shop? Are their retirees, farmers, college students? What hours would you need to be open to accommodate schedules in this area?
Please make a plan for a bowling ally with a restaurant attached.
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