Mkt450 case study | Marketing homework help

Case Study 2.8 Hispanic Marketing in Online and Mobile Formats

 Begin by offering an opening paragraph – discuss changes in demographics and why it is important for organizations to be aware of shifts that occur over time. Be specific. Use examples and statistics. 

Question One: What are the opportunities and challenges facing marketers that are targeting the lucrative Hispanic market through online and mobile marketing? Provide a substantive response. Provide a minimum of three opportunities and three challenges. Use outside references to back your claims. Use the information within the tables, provided within the instructions and within this template, to help validate your point of view.

Opportunities:

1.  Provide narrative format 

2.  Provide narrative format

3.  Provide narrative format

Challenges:

1.  Provide narrative format

2.  Provide narrative format

3.  Provide narrative format

Are there differences regarding how you would market to this group online vs. mobile marketing? Explain.

Question Two: Use the information provided in Tables A, B, C, D, and E, to develop an overall marketing strategy for targeting the Hispanic market.  Select your own organization (must be a real company). The strategy you are proposing will relate to the organization you selected. Use the data within the tables to provide support and for your proposed strategy.  Explain how the organization you selected will benefit from your proposal.

Question Three: Use the same organization you selected above to develop an advertising campaign including:  

·  Overall positioning strategy and core theme

Response

·  Key advertising points

Response

·  Visual elements (attach a minimum of two examples of visual element you believe would be similar to what it is you are proposing.

Response

·  Key media outlets

Response

 Conclusion: (provide wrap up)

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more