CIS 111
Electronic Commerce
E-Commerce Project
Instructions:
Please:
 read Steve Krug’s Don’t Make Me Think;
 select an e-commerce web site, which is a website where viewers can select and
purchase items (please be sure to include the set site’s web address or URL in the paper
so I can view the site when reading your project submission);
 critique your selected site by
o focusing on any five of Krug’s key principles as applied to the site.  For example,
as Krug’s book’s title suggests, web sites should not require users to think too
much (“it doesn’t matter how many times I have to click, as long as each click is
a mindless, unambiguous choice.”) or sites should use conventions.
o noting how the site helped or hindered building goodwill (reference Chapter 11
on this); and
o discussing how well the site addresses accessibility for those with disabilities.
The submitted Word file should be double-spaced and no more than seven pages.
Rubric:
 Coverage of five principles – 30%; 6% for each of 5 principles
 Goodwill assessment of the site – 5%
 Accessibility assessment of the site – 5% 

PRINCIPALS TO USE….

1. Usability Means…
   Usability means making sure something works well, and that a person of average ability or experience can use it for its intended purpose without getting hopelessly frustrated.
2. Web applications should explain themselves.
   As far as humanly possible, when I look at a web page it should be self-evident. Obvious. Self-explanatory.
3. Don’t Make Me Think
   As a rule, people don’t like to puzzle over how to do things. If people who build a site don’t care enough to make things obvious it can erode confidence in the site and its publishers.
4. Don’t waste my time
   Much of our web use is motivated by the desire to save time. As a result, web users tend to act like sharks. They have to keep moving or they’ll die.
5. Users still cling to their back buttons
   There’s not much of a penalty for guessing wrong. Unlike firefighting, the penalty for guessing wrong on a website is just a click or two of the back button. The back button is the most-used feature of web browsers.
6. We’re creatures of habit
   If we find something that works, we stick to it. Once we find something that works — no matter how badly — we tend not to look for a better way. We’ll use a better way if we stumble across one, but we seldom look for one.
7. No Time for Small Talk
   Happy talk is like small talk – content free, basically just a way to be sociable. But most Web users don’t have time for small talk; they want to get right to the beef. You can – and should – eliminate as much happy talk as possible.
8. Don’t lose search
   Some people (search-dominant users), will almost always look for a search box as they enter a site. These may be the same people who look for the nearest clerk as soon as they enter a store.
9. We form mental site-maps
   When we return to something on a Web site, instead of replying on a physical sense of where it is, we have to remember where it is in the conceptual hierarchy and retrace our steps.
10. Make it easy to go home
    Having a home button in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button or using a “Get out of Jail free” card.
11. Usability Means…
    Usability means making sure something works well, and that a person of average ability or experience can use it for its intended purpose without getting hopelessly frustrated.
12. Web applications should explain themselves.
    As far as humanly possible, when I look at a web page it should be self-evident. Obvious. Self-explanatory.
13. Don’t Make Me Think
    As a rule, people don’t like to puzzle over how to do things. If people who build a site don’t care enough to make things obvious it can erode confidence in the site and its publishers.
14. Don’t waste my time
    Much of our web use is motivated by the desire to save time. As a result, web users tend to act like sharks. They have to keep moving or they’ll die.
15. Users still cling to their back buttons
    There’s not much of a penalty for guessing wrong. Unlike firefighting, the penalty for guessing wrong on a website is just a click or two of the back button. The back button is the most-used feature of web browsers.
16. We’re creatures of habit
    If we find something that works, we stick to it. Once we find something that works — no matter how badly — we tend not to look for a better way. We’ll use a better way if we stumble across one, but we seldom look for one.
17. No Time for Small Talk
    Happy talk is like small talk – content free, basically just a way to be sociable. But most Web users don’t have time for small talk; they want to get right to the beef. You can – and should – eliminate as much happy talk as possible.
18. Don’t lose search
    Some people (search-dominant users), will almost always look for a search box as they enter a site. These may be the same people who look for the nearest clerk as soon as they enter a store.
19. We form mental site-maps
    When we return to something on a Web site, instead of replying on a physical sense of where it is, we have to remember where it is in the conceptual hierarchy and retrace our steps.
20. Make it easy to go home
    Having a home button in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button or using a “Get out of Jail free” card.