12 slides with speaker notes (50 words) due 8pm
Create a 12- to 15-slide Microsoft® PowerPoint® presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups.
Describe the consumer trends that are influencing purchasing patterns, and provide an overview of the different consumer groups (market segments).
Choose two of the companies from the list below.
Examine each company’s website to determine what segmentation strategy the firm uses.
Answer the following questions, and provide explanations for your responses:
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