As manager of networks and computing operations for Fashion Land, a retailer of women’s clothing and accessories, you have seen the business grow from seven stores in Kansas City to over 100 stores located throughout the Midwest. Fashion Land’s marketing research team realizes that the majority of its target customer group—females between the ages of 13 and 35—are regular users of the Web. The researchers have asked you for help in developing an electronic commerce initiative for Fashion Land. Alone, or in a team assigned by your instructor, do the following:
a. Outline a business strategy for Fashion Land’s online business initiative. The outline should include a list of specific objectives and the costs and benefits of accomplishing each objective. The outline should also include recommendations regarding what to outsource and what staff should be hired.
b. Prepare a memo that lists and briefly describes the major hardware, software, security, payment processing, advertising, international, legal, and ethical issues that might arise in the development of this electronic commerce site..
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