Students are required to analyze the following three cases and answer the accompanying case questions:
– Case 1: Samsung
– TNR 12pt
, 1.5 spacing
– Max: 4 pages for each case
– The questions
1. Identify the most important secondary target market of Samsung after the “high-income families”? Provide your justification.
2. Discuss how the new corporate identity program as presented in Exhibit 5 supports the new positioning strategy of Samsung.
3. Compare and contrast the 3 types of retailers used by Samsung in Canada.
4. Compare the brand value of Samsung in 2019 (before pandemic Covid-19) and 2020 as published by Interbrand (www.interbrand.com). Briefly explain.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more