The student will develop, create, and present a business proposal during the capstone course.  Students may use a current business; a business the student wants to create or a fictitious business organization.  The important key is for the student to critically think and research the business which will be used to develop a business plan in its entirety.  The student will need to think about all the facets of a business for the duration of the Program Portfolio (Capstone) Project.

Each BASBOL core course is an active part of students developing, creating, and completing a segment of the Program Portfolio (Capstone) Project.  The BASBOL core program courses learning objectives all align with students developing, creating, and completing the Program Portfolio (Capstone) Project.  Students will apply the knowledge, skills and abilities learned from each BASBOL core program course(s) toward the development, creation, and completion of the Program Portfolio Project.

Project Details and Instructions: 

Program Portfolio Project Instructions – Course MAR 3023:  Create a business marketing plan that has an emphasis on the following:

• Market research. 
• Target market. A well-designed target market description identifies your most likely buyers. …
• Positioning. …
• Competitive analysis. …
• Market strategy. …
• Budget. …
• Metrics.

 for a business organization of your choice (this may include an established business or one you are planning to open).

You are required to submit a minimum of 3-Pages (3 Pages of Content), an APA formatted marketing plan with substantial content. Substantial content requires staying on topic and fully addresses the assignment in a clear, concise, and meaningful manner. The deliverable length of your posting responses must be at least 3-page (3 Pages of Content), APA format.  Please review your paper for grammar and punctuation errors.

Submission must be the student’s original thoughts based on the topics from the “Open Educational Resource” (OER) Course Textbook and/or other referenced sources.  Direct quotes from references must be less than 20 words.  Please review for sentence structure, grammar, and punctuation errors.

Plagiarized submissions may result in a “0” for the submission of this assignment.   

Late submissions will not be accepted.

For academic purposes, at least 1 APA formatted reference is required pertaining to the topic(s).