Marketing Management Week 4 Assignment 2

Assignment 2: Pricing Strategies

Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.

Be sure to include the following in your report:

• Determine your price objective with your justification.
• Determine the demand of your service and how this influences your pricing strategy.
• Estimate your cost elements and discuss how this will influence the price of your service.
• Prepare a competitive price analysis.
• Select your pricing method and determine your final price along with your justification.

Write your responses in a 3- to 4-page Microsoft Word document.

Assignment 2 Grading CriteriaMaximum PointsDetermined price objective and provided appropriate justification5Determined the demand of the service and stated how this will influence the pricing strategy.5Estimated the cost elements and discussed how this will influence the price of the service.10Prepared a competitive price analysis.10Selected the pricing method and determined the final price along with appropriate justification.10Wrote in a clear, concise, and organized manner: demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.