What marketing goals are sought from advertising campaigns

These goals are correlated with the product life cycle: Early in a brand’s life, the job of an ad campaign is to get the word out and to inform the consumer of this new or improved market offering: “Here is the brand,

here are its features, here are its points of differentiation from the competition.”

⚫ When the brand is growing, awareness is already strong, and ad campaigns are devel- oped to enhance the positivity of the target segment’s attitudes about the brand.

⚫ At brand maturity, awareness has pretty well permeated the market, and customers have pretty set attitudes. Some people don’t care for the brand, but hopefully many people in the target segment do. At this point, ads are intended to be reminders, “Hey, we’re still here” or “We’re offering a twofer.” Advertising hasn’t dropped off yet, but sales are strong; so a smaller ad budget (as measured by percentage of sales) is required to maintain a steady presence (sales, market share, etc.).


Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more