Read excerpt from the following chapter from Carah:
After you have read the chapter watch the following film.
Watch Codes of Gender: Identity performance in pop culture.
We are examining how meaning is made. Meanings are constructed through our coding practices. This film uses the research of Erving Goffman to examine how codes have been used in advertising. For this film complete the following:
On a document, type out each of the phrases listed below. Underneath each heading explain in two or three sentences what is meant by the term.
For your assignment to be counted as complete, you must explain the concepts using your own words. Do not simply cut and paste quotations from the film. Make sure that it is clear how you understand the concepts.
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