Benchmarking is a resource or innovation the competitor does better than your company; Competitive Advantage is something unique to your company and not available to your competitors (such as natural resources, skilled labor, location, a unique innovation such as technology, etc); and a Comparative Advantage is the ability to produce at a lower economic cost than competitors from other countries.
Describe the Benchmarking, Competitive Advantage, and Comparative Advantage for your company and country of origin. What impact will these three areas provide that are unique to your company?
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